
AI Tools for Reporting (and a Free Template to Steal)
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- September 3, 2025
- Inside Knott
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Best AI tools for reporting in 2025
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Best AI tools for reporting in 2025
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Engagement Rate (%) = (Total Engagements ÷ Total Reach) × 100
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AI can save you — but only if you know what to ask.
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AI can save you — but only if you know what to ask.
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Why Gen Z Ads Need to Be Built Differently
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Why Gen Z Is Changing the Marketing Game
Forget everything you thought you knew about marketing. Gen Z — the generation born roughly between 1997 and 2012 — has completely flipped the script. With their digital-first mindset, social consciousness, and lightning-fast content consumption habits, they’re rewriting the rules of how brands get noticed and loved.

It’s 2025, and the big question is no longer if AI will impact marketing — but how much. Scroll through LinkedIn or X (formerly Twitter), and you’ll find creatives sounding the alarm: “AI is coming for our jobs!” But if you look closer — especially at the Gen Z crowd — you’ll notice a different narrative unfolding.
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So what do we do differently?
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At Knott, we believe in ad campaigns that linger.
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In a world full of marketing agencies and digital noise, Knott was born from silence.
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