• admin
• July 25, 2025
• Inside Knott
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Why Gen Z Ads Need to Be Built Differently

• admin
• July 15, 2025
• Inside Knott
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Why Gen Z Is Changing the Marketing Game
Forget everything you thought you knew about marketing. Gen Z — the generation born roughly between 1997 and 2012 — has completely flipped the script. With their digital-first mindset, social consciousness, and lightning-fast content consumption habits, they’re rewriting the rules of how brands get noticed and loved.

• admin
• July 4, 2025
• Inside Knott
• 0 Comments

It’s 2025, and the big question is no longer if AI will impact marketing — but how much. Scroll through LinkedIn or X (formerly Twitter), and you’ll find creatives sounding the alarm: “AI is coming for our jobs!” But if you look closer — especially at the Gen Z crowd — you’ll notice a different narrative unfolding.